30 minutes or the time it takes to decide “who would win in a fight, a tiger or a bear”.

Check the home screen and you'll see the circle on your homescreen filling up. Or, simply count on your fingers from the moment you walk in the pub.

Some events are 10 points, some will be 20, but their worth to the individual could be as vast as the space time continuum.

You can earn 1 point per pub, per day, and up to 5 points per week. Any more than that and you’re just showing off, and we don't want to encourage you.

In your heart, you already know... but if not, hit the pin icon in the top left corner of the home screen to see the participating pubs on a map.

We’ll let you know when you’ve got enough points to redeem them for a ticket. Then you just go to events, choose one, tap ‘redeem’ and voila, you’ve hit the event time.

This is just so we know which pub you’re in, and how long for, to award you points. Honestly if we wanted to know more about you we’d just use telepathy.

If you have enough points then sure, we're not going to stop you.

Right now we're doing mainly music but soon there'll be MUCH more, just watch this space

It’s a pat on the back in the form of an app. It works the way society should; by rewarding you for spending time in the pub. We give you points and you exchange those points for event tickets.

For now it’s just the brave venues you can see who heeded the call, but we’ve started something, can you feel it? Word is spreading… so if you spot the landlord down your local, DEMAND to know why they’re not on here.

Beavertown Reward Privacy Policy

1. INTRODUCTION and IDENTIFYING the CONTROLLER of your personal data

This Privacy Policy applies to BEAVERTOWN’S mobile application called BEAVERTOWN REWARD which is for use by consumers in the United Kingdom (the "App"). Beavertown Brewery Limited (“we”, “us” or “our”) are the data controller in respect of the personal data that is collected and processed when you use the App.  

Personal data is any information about an individual from which that person can be identified.  

We respect your privacy, and we are committed to keeping your personal data secure and managing it in accordance with our legal responsibilities under applicable data protection laws. Please read this Privacy Policy carefully as it contains important information on our processing activities. 

If you have any questions, we can be contacted as follows: 

• Mail: Unit 17 & 18 Lockwood Industrial Estate, Mill Mead Road, London, N17 9PQ, marked for the attention of the Privacy Officer; or 
• Email: webshop@beavertownbrewery.co.uk

2. WHAT personal data we collect, what our LEGAL basis for processing your personal data is, and HOW we use your personal data 

A. Account Data 

Before you can use the App, you will need to provide the following personal data (“Account Data”) to create an account: 

1. date of birth, to verify that you are of legal drinking age; 
2. name; and 
3. email address. 

Push notifications.  

If you have enabled push notifications when downloading the App, we will send you push notifications with service-related content that may be of interest to you. If you have, in addition, consented to receiving marketing communications from us when signing up to use the App, we will send you push notifications with marketing-related content. If you no longer wish to receive any push-notifications, you can unsubscribe at any time by using the unsubscribe functionality in your phone settings which can also be accessed via the Preference Centre in the ‘Menu’ in the App.  

Lawful basis for processing: performance of a contract with you. 

Retention period: until we delete your account following receipt of a deletion request from you. 

B. Location Data 

When enabled in the App, your GPS-based location information is used to show you nearby venues where you can collect points in the App.  

Lawful basis for processing: consent. 

Retention period: depending on the choice you make when you download the App, data will only be processed when using the App or alternatively all the time i.e. continuously. 

C. Music Preference Data 

We will collect certain data from you regarding your musical preferences. This will allow us to recommend music events to which tickets may be redeemed against points you have collected.  

Lawful basis for processing: consent. 

Retention period: until we delete your account following receipt of a deletion request from you.  

D. Refer a Friend Data 

If you refer a friend to the App we will match your data with your friend whom you referred in order to apply bonus points to your account.   

Lawful basis for processing: necessary for our legitimate interest to grow the App and the Beavertown business.  

Retention period: until we delete your account following receipt of a deletion request from you, 

 E. App Performance, Analytics and Engagement Measurement Data 

We also collect certain performance, analytical and engagement information when you use the App (“App Performance, Analytics and Engagement Measurement Data”). Such data includes unique identifiers such as your device category, operating system, IMEI number, IP address and (subsequently) the country you are in. 

User interactions will also be tracked as part of App Performance, Analytics and Engagement Measurement Data to analyse and further enhance your activity within the App. To do so, we use techniques which reveal your geo-location or your network location. This data is used in the same way as cookies, e.g. to analyse and improve services. 

The information about your interactions with the App enables us to: 

1. monitor and improve the stability, bugs and other technical information of the App; and 
2. measure and gain insights on (i) App acquisition, such as downloads, App activation and which channels users are coming from; (ii) retention, i.e., do users continue to use the App; (iii) user engagement; (iv) uninstalls and churn rates; (v) opt-in rates on push notifications; and (vi) click-through rates. 

Lawful basis for processing: necessary for our legitimate interest to conduct and manage our business, to enable us to give you the best service and to protect, promote and grow our business. Where required, by privacy laws, consent. 

Retention Period: until we delete your account following receipt of a deletion request from you, or, when our lawful basis is consent, until consent is withdrawn. We may anonymise and retain some App Performance, Analytics and Measurement Data.  

F. Customer Service Data

If you have a question or other remark about the App, you can contact us at webshop@beavertownbrewery.co.uk.  We will process your email address, your request, complaint or question, our response, and any other interaction with you (together “Customer Service Data”). 

Lawful basis for processing: Necessary for our legitimate interest to conduct and manage our business, to enable us to give you the best service and to protect, promote and grow our business. 

Retention period: until your request, complaint or question is resolved. we delete your account following receipt of a deletion request from you. 

G. Survey Data 

We may contact you to ask you to complete a survey about how we can improve the services we offer you, or to ask you for information on how we can improve our App or our engagements with you. 

Lawful basis for processing: Necessary for our legitimate interest in order to ensure we offer a good quality service, to improve the App and to protect, promote and grow our business. 

Retention period: until the survey feedback has fulfilled its intended purpose. 

H. Inferred Data 

This relates to data which is inferred or derived from the data we collect, for example inferences about your interests based on your Account Data, Push Notification settings, Music Preference Data, App Performance, Analytics and Engagement Measurement Data and Location Data. 

Lawful basis for processing: necessary for our legitimate interest to conduct and manage our business, to enable us to give you the best service and to protect, promote and grow our business. Where required, by privacy laws, consent. 

Retention period: until we delete your account following receipt of a deletion request from you or, when our lawful basis is consent, until an opt-out / objection is received, or consent is withdrawn as applicable. 

We will only use your personal data for the purposes above, unless we reasonably consider that we have another appropriate reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

I. Deletion 

You can delete your account at any time by navigating “Delete Account” in the main menu of the App.  

3. WHO do we share your personal data with? 

We may need to share personal data with third parties to help us provide our services and products to you and to run the App. These third parties are: 

• service providers where this is needed to provide us with a service and to provide data analytics and data storage Bloomreach and Google Analytics; 
• Interstate for the purpose of developing and maintaining the App; 
• Planet Fans for the purpose of redeeming points for live music experiences;   
• service providers that help us for research purposes; 
• service providers such as solicitors and accountants; 
• courts, parties to litigation and their professional advisers where we reasonably deem it necessary in connection with the establishment, exercise, or defence of legal claims;  
• Law enforcement bodies in order to comply with a legal obligation or court order;  
• a purchaser or parties interested in purchasing any part of our business (and professional advisors.  
• Facebook for the purposes of authenticating users, enabling content sharing from the App to Facebook (and vice versa) and logging Facebook events in the App. 
• Estimote beacon technology for the purpose of loggin time spent in participating outlets to earn points;   
• Heroku for the purpose of storing points and redeeming points against Plat Fans events; and  
• Twilio SendGrid for the purpose of communicating with you.  

 4. International transfers 

Third parties we share data with may be based outside the UK or the EEA. Whenever we transfer your personal data out of the UK or the EEA, we take steps to ensure that the same level of protection is afforded to it by ensuring one of the following safeguards is put in place: 

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission and/or the UK Information Commissioner’s Office.; and 
• Where we use certain service providers, we may use specific contracts approved by the European Commission and/or the UK Information Commissioner’s Office, which give personal data the same protection it has in Europe (or the United Kingdom). 

 5. How SECURE is my personal data? 

We will take appropriate technical and organizational measures (‘TOMs’) to protect the personal data we process in connection with the App from misuse or accidental, unlawful, or unauthorised destruction, loss, alteration, disclosure, acquisition, or access. Such TOMs are consistent with applicable privacy and data security laws and regulations. However, no internet-based (mobile) application can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control. The App may contain links to other websites. We are not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. We advise you to always read the privacy policies carefully on these other websites.  

6. Social media 

You may choose to share information on the App via social media, such as i.e., Facebook, Instagram, Twitter, LinkedIn, and YouTube. This means that the information you share, with name and preferences, shall be visible to visitors of your personal social media pages. We advise you to carefully read the privacy policies of the social media parties, these are applicable to the processing of your personal data by such parties.  

7. How LONG will my personal data be used for? 

We will only retain your personal data to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

You can ask us to delete your App account including your personal data at any time in the ‘profile’ section in the App. We will complete the deletion process within fourteen working days of receipt of your request. 

We will take reasonable steps to destroy or de-identify personal data we process if it is no longer needed for the purposes set out above or after the expiration of the defined retention term. 

Further retention details for specific aspects of your personal data are noted in Clause 2. 

8. Cookies 

Some of the personal data referred to in this privacy policy is collected via the use of cookies and other cookie-like techniques including tracking pixels, Java scripts and tags. These techniques can be necessary to remember your account settings, language, and country, but also enable us to measure and analyse your behaviour within the App and to make our advertisements relevant to you and your interests. Where required, you will be asked for consent to the use of such techniques. For more information on what techniques, we use and how we use them, please review our separate Cookie Policy. 

9. Children's Privacy  

The App is not intended for use by individuals under the age of 18 (or the applicable legal drinking age). We do not knowingly collect personal data from individuals under the age of 18. 

10. What are my RIGHTS? 

Under data protection laws, you have various rights which are set out below. The rights available to you depend on our reason for processing your personal data. You are not required to pay any charge for exercising your rights, although we may charge a reasonable fee if your request is unfounded, repetitive, or excessive. We have one month to respond to you (unless you have made several requests or your request is complex, in which case we may take up to an extra two months to respond). Please note that, where we ask you for proof of identification, the one-month time limit does not begin until we have received this. If we require any clarification and/or further information on the scope of the request, the one-month deadline is paused until we receive that information. 

1. Right of access. You have the right to ask us for copies of your Personal Data. This right always applies. There are some exemptions, which means you may not always receive all the information we process. 
2. Right to rectification. You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies. 
3. Right to erasure. You have the right to ask us to erase your Personal Data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, or where you have successfully exercised your right to object to processing.  
4. Right to restriction of processing. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it; 
5. Right to object to processing. You have the right to object to processing of your Personal Data where we are relying on a legitimate interest or conducting direct marketing.  
6. Right to withdraw consent. Where we are relying on consent to process your Personal Data, you may withdraw it at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent. 
7. Right to data portability. This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another or give it to you. The right only applies if we are processing information based on your consent.  

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues: 

Information Commissioner’s Office 

Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 
Helpline number: 0303 123 1113 
ICO website: https://www.ico.org.uk 

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details at the start of this policy. 

11. Updates 

We will keep this privacy policy under review and make updates from time to time. Any changes to this privacy policy will be posted in the App and to the extent reasonably possible, will be communicated to you. 

This version was last updated in November 2023.