Power Of The Voodoo (Who Do?)
I first met Tony, Clay and Melodee, the trio behind the awesome Boneyard Brewing from Bend, Oregon in 2014 at the Brewers dinner after Mikkeller’s CBC. We sat next to each other after an amazing two days of serving our beers in Copenhagen. By this point we had hit some amazing wine and laughed and talked a lot about life and beer. A friendship was formed and good times planned!
Roll on 11 months and Tony the Boneyard brewmaster was coming to the UK on his way into Europe. “Let’s brew!?!” Oh yes!! So I asked Tony if he had any dreams of what to brew. Tony said “I like hops!” Well, so do we!
Tony and I got chewing over the malts and hops…a lot of hops!!! And how we attain a kick ass, smooth, dry, sessionable 10% triple IPA?!? Easy right! DIPA and TIPA are really tough brews to nail. To create that ultimate high ABV monster that drinks with easy and finesse is a true art form. Take Vinnie’s ‘Pliny’s’ and Tony’s ‘Notorious TIPA’ as examples. Such well considered and brilliantly executed beers.
So it’s our pleasure to give you ‘Power of the Voodoo’ Triple IPA. As Tony explained about Boneyard’s Notorious TIPA “Wherever that beer goes, it takes names!”
We feel that at 10% ABV, ‘Voodoo’ is up there and taking them too.
Looking at it you might think the conception of the artwork was a complicated affair (or perhaps the exact opposite). You would be wrong either way, as a Boss (who shall remain nameless) sent an email one night to a certain designer (let’s call him.. “Mick”) that went something like this:
“So, how about basing it on we both love skulls and I love the film Labrinyth and the best song on it is Magic Dance and the best line is: “Power of the Voodoo, who do? You do!” So, how about basing it on we both love skulls and I love the film Labrinyth and the best song on it is Magic Dance and the best line is: “Power of the Voodoo, who do? You do!”. So some crazy dude banging skulls like drums with similar bones as drum sticks off the Boneyard logo with apocalyptic shit in the background?!? Flying saucers, 50ft women, Godzilla etc? And a Death Star.”
This preceded it:
“I’ve drunk a few cocktails.”
“Mick,” added a little creative interpretation and did his best.