To the esteemed guests of The Beavertown Extravaganza.
You are the first through the doors of what we hope to be an annual, great exhibition of the finest craft beers the world has to offer. You can say that you were there at the beginning. A member of the inaugural pilgrimage.
We here at Beavertown can’t wait to welcome you. We’ve worked long and hard and put in the hours to make this something special. Printworks London is an out of this world venue, and the beers pouring certainly match that.
As always, we like to furnish you with the information required to make the absolute most of your time, so we will include some hints, tips, guides, do’s and don’ts to make your experience the most satisfying and extravagant it can be.
Tickets & Check in.
First of all make sure you have your ticket, either printed or downloaded to your phone. All tickets are e-tickets which can be downloaded/printed/printed as PDF from the Ticket Tannoy website by logging into your Ticket Tannoy account. If you have passed your ticket on to someone else, make sure they have this. If you have bought a ticket from someone else, make sure you have this. There will be no entry for anyone without a ticket.
Check in will operate a Challenge 25 policy in line with legal requirements, so please bring along an ID. This will only be checked if you have a glowing, youthful complexion, you lucky thing you.
Plan your journey and check for travel disruptions, there are currently no planned closures but things can change. Get yourself to Canada Water station (on the Overground and Jubilee lines) with plenty of time. There will be marshals on the route from there to Printworks to keep you on the straight and narrow.
We will start processing the queue 2 hours before the bars open so from 1pm on Friday and 11am on Saturday, that way we can get you all checked in, through security, wristbanded and with a glass in hand by the time the bars are ready to pour. Be prepared for check in to take a while. 4000 is a lot of people and we have to be thorough.
Security do’s & don’ts.
Pack sensibly and don’t bring stuff you aren’t prepared to carry as there isn’t cloak space for 4000 people’s coats, bags, suitcases etc etc. Also bear this in mind with what you are bringing. We mentioned security checks earlier, and in the current climate, with recent terrorist threats and acid attacks we have to be strict and thorough for everyone’s safety. Treat it as you would airport security so, no sharp objects, knives, pen knives, scissors, liquids (we have loads of drinking water inside, bottled and on tap), moisturisers, food (again we have plenty inside with 19 food traders for you to choose from), no drugs (any necessary prescription drugs please bring the packaging with you, we will need to get them checked by the on-site medical staff), no under 18’s and no pets (apart from registered guide dogs).
Vital prep & downloads.
We’ve included 2 vital bits of Extravaganza prep with this message that you will want to download and bring with you. First is the Extravaganza Map. It tells you the ins and outs of what is where, including the stand numbers and positions of all of the bars, toilets, smoking area, food village and symposium space. Second is the beer list in spreadsheet form. We’ve been releasing the breweries beer lists on our blog, but this puts them all in one place on a handy spreadsheet. These are your weapons of mass enjoyment, use them to your advantage. On top of this, we have added the map, info on the talks, brewery profiles and beer list to our Beavertown App which will be all Extravaganza from Tuesday 5th September, available for iOS and Android. Search “Beavertown” in the App store and Play store and get downloading that. With all 3 of those things you are sure not to miss anything.
Once you are in.
Once inside and through the security checks head to the Glasses and Wristband station where a Beaver will put on your wristband and give you your Extravaganza glass. Take good care of this cos it needs to last you the day. Should you break your glass at any point, take it to the Merch/Info point where they will exchange it for a new one – but ONLY if you present the broken one!
After you are in and have your glass, head out to the food village and grab some grub or head up to the Merch/Info stand to add some new pieces to your Beavertown wardrobe (please note this is CARD ONLY). Then plan your assault on the bars. Once open, head in to the beer halls and try, try, try. There will be 600 + beers on rotation throughout the day so make the most of them. Bear in mind that some brewery lines will be busy and some won’t. It’s the nature of the beast that some breweries are more hyped and sought after than others. If you want a specific beer really really badly, queue up for it, if you want to sample what’s going on from some of the unsung heroes, head to a bar without a queue. The choice is yours.
Your tickets are all in, so no tokens, cash or cards. When you get to the front pick from the 2 beers that are currently pouring and hand over your glass, the bartender will hand it back with 100ml of goodness! As always we trust you to be responsible drinkers. Anyone who has got a bit too squiffy and is visibly very drunk won’t be served. Anyone who is abusive to staff or volunteers will be asked to leave by security.
Gallery, Symposium & Food.
To accompany your drinking we’ve also got 2 cerebral offerings in the shape of the Beer Art Gallery, curated by Nick Dwyer, which will showcase some of his favourite pieces form other beer artists, it’s also a space away from the hustle and bustle of the beer halls to unwind and take it all in.
Alongside that is the Good Beer Hunting Symposium, with a day full of talks and panels about beer, brewing and the industry, each featuring our brewery guests from around the world. These will be kicked off on Friday with a keynote from our very own Logan Plant and on Saturday from the vastly experienced and knowledgeable Steve Grossman of Sierra Nevada. Check out the full program here
If the drinking gets all too much, head back out to the Kerb village and grab some food from one of the amazing 19 traders with everything from Crawfish Boils to Doughnuts! Check our blog for a full list and a teaser menu of what is on offer. There is a lot, so come hungry!
At any point, if you feel unwell speak to a volunteer (who will all be highly visible in Tie-Dye t’s) or a Beaver (who will be in yellow T’s with a lanyard) who will take you to the medical room to get checked over and looked after by professionally trained medical staff.
When you leave.
Half an hour before close down there will be an announcement made so you are aware of your drink up time. The bars will completely close and kegs unhooked at 10pm on Friday and 8pm on Saturday when security will lead you out of Printworks. On your way out there will be some clear plastic bags being handed out. These are for your Extravaganza glasses. You won’t be allowed out of the venue with a full glass so make sure it’s empty at leaving time.
We appreciate there are a lot of do’s and don’ts but if you stick to them everyone will have an amazing time and enjoy The Extravaganza to the fullest!