Introducing the newest addition to our meticulous lineup of core range offerings, LUPULOID IPA, a 6.7% ABV India Pale Ale. The most notable thing is that it is our first straight up IPA, no funny business, just malt, yeast, water and hops. Lots of hops. I guess it only took us four years!
First came the collaborations. We learned so much valuable information, and are eternally grateful to everybody who came to visit / opened their doors to us. These helped create fantastic brews in order to solidify in our minds exactly WHAT we wanted our IPA to be.
Then we turned it over to you, and introduced “The Invasion Of The Lupuloids,” as a series of waves of beers accompanied by a list of every technical detail you could want and more – by way of something similar to Top Trumps cards – every thing from yeast strains, through original / final gravity, to total hop oils per 100g listed. We felt this gave people ample info to make an informed decision, and then we listened. As feedback came in we tweaked recipes and plotted new brews, releasing another wave with the same info available, and then repeated the process. The end result was 10 IPAs, that were tweaked and adapted with the feedback we received until we were able to bring you the LUPULOID.
And now we can finally release it unto the world! Complete with an accompanying animation, tirelessly illustrated by (the amazing and ever humble) Nick Dwyer, with animation help from our buddies Studio Yuzu, and sound tracked by The BcBs, voiced by OUR ONE AND ONLY Logan Plant (before he cut his hair and had a shave!)
Download the Lupuloid pump clip here