Beavertown x Tottenham
We can finally tell you! It’s been more than 18 months in the planning, but we are now allowed to let a very excited cat out of an even more exciting bag!
Some shiny new brew kit (manufactured by Braukon if you are in to that kind of brew kit geekery) is being installed in the new Tottenham Hotspur stadium, which Beavertown Brewery will be brewing on!
Yes, that’s right. Beavertown Brewery and Tottenham Hotspur are hooking up to put a full-scale brewery in their new, state of the art stadium, which is definitely a Premier League first.
As Tottenham Hotspur’s Official Craft Beer Supplier, we will be running that kit and brewing on a daily basis to keep the beers flowing fresh from the tanks on a matchday and beyond. Neck Oil and a special Beavertown x Spurs beer (created in collaboration with the Spurs fans) will be served throughout the stadium, along with other beers from the Beavertown core range making an appearance in an exclusive Beavertown Tottenham Taproom in the South East corner of the new stadium alongside The Market Place.
Logan Plant, Founder, Beavertown said: “The opportunity to work with Tottenham Hotspur to deliver the Premier League’s first microbrewery is something of which we are immensely proud. The ability to brew on site and serve our beer just metres from where it is brewed is super exciting. We aim to stimulate the Spurs fan and take them on a Beavertown journey, serving a range of different beers from our core line-up and specials as well as showcasing our Spurs x Beavertown collaboration beer and our Neck Oil Session IPA throughout the stadium. The ambition the club has for its new stadium is mind-blowing and we are thrilled to play a part in helping them deliver their vision of an unparalleled stadium experience. The partnership with Spurs offers us an amazing opportunity to get our beers in to the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer on to every street corner.”
Matthew Collecott, Director of Operations, Tottenham Hotspur said: “We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organisation such as Beavertown who are headquartered less than two miles away from our stadium makes this relationship extra special. This is yet another example of how the stadium development is supporting local business, while the unique concept of a Microbrewery and Taproom inside a football stadium encapsulates our desire to innovate at our new home as part of our ambition to offer all our guests a unique matchday experience.”
The opportunity to work with our neighbours, Tottenham Hotspur, on a venture like this was one that was too good to be true and something not to be missed. We can’t wait to welcome you into the Beavertown Tottenham Taproom at the new Tottenham Hotspur stadium and share some brewery fresh beer!