BEAVERTOWN x GOOD BEER HUNTING EXTRAVAGANZA SYMPOSIUM

31 Aug 2017

Good Beer Hunting and Beavertown have partnered up to bring you some compelling discussions and presentations about the state of craft beer in 2017. A wide range of topics and personalities will be available to discuss some of the more pressing, and exciting pursuits in beer.

You can find the Extravaganza Symposium in the Press Hall, to the rear of the venue up the stairs from the UFO room. On each day of the Extravaganza the Symposium will open an hour after the beer starts flowing in order to give you time to try a few beers before you get around to learning about them and the industry behind them. We’ve room for 200 folks in the Press Hall and will be operating a one in, one out door policy, so please make sure you arrive in plenty of time if you want to see a specific seminar.

Friday September 8th

Introduction

4pm – Opening statement from GBH founder and director Michael Kiser.

4:15pm – Keynote Speech 1: Logan Plant on The State of British Craft Beer in 2017
Hosted by Logan Plant (Beavertown)

Seminars

5pm – The modern beer portfolio – balancing a core range vs consumer demand for special releases
Host: Michael Kiser
Guest Speakers: Darron Anley (Siren), Cosmo Sutherland (Beavertown), Evin O’Riordain (The Kernel)

In the age of FoMO, beer consumers are increasingly demanding special releases, often giving the greatest plaudits to the breweries producing the smallest batches of beer. Yet the breweries that are growing comfortably are doing so on the back of a solid and dependable core range of beers. Some brewers (Eg London’s The Kernel) have eschewed a core range altogether. How does a brewery maintain a balanced portfolio of beers that caters for all consumers?

5.45pm – Sour Beer as a Genre – How do we update nomenclature to encompass an ever broadening set of styles?
Host: Matthew Curtis
Guest Speakers: Pierre Tilquin (Gueuzerie Tilquin), Tomme Arthur (The Lost Abbey), André Ek (Brekeriet)

Lambic, Gueuze, American Wild Ale, Mixed Fermentation, Sour. These are just some of the terms used to describe the increasingly diverse range of beers that fit into the category “Sour.” As the prevalence of beers that fit within this style continue to increase, how will brewers develop a nomenclature that helps their beers stand apart – and should existing terms such as Lambic and Gueuze be available for use by breweries all over the world?

6:30pm – Standing out in a Crowd – Redchurch Brewery on financing a brewery through Equity Crowdfunding
Host: Michael Kiser
Guest Speakers: Gary Ward (Redchurch)

Amid the growth of the craft beer category we’ve seen breweries veer in a number of different directions when it comes to financing their businesses. The craft beer community has reacted in different ways to different types of financing: from spitting vitriol at takeovers from big brewers such as AB-InBev to developing an almost sycophantic adoration toward breweries who are crowdfunding by selling small equity stakes in their businesses. We’ve also seen models such as Employee stock ownership plans become increasingly common. As the brewing industry continues to become ever more diverse, how will it decide to finance itself?

7.15pm – Forever Young – Staying Relevant in the Modern Beer Landscape Part 1
Host: Michael Kiser
Guest Speakers: Paul Jones (Cloudwater), Kim Jordan (New Belgium)

It’s tough being a popular and hyped brewery. It’s even tougher sustaining relevance and importance as your brewery gets ever larger and more mature. Here we pit founders of breweries currently seen as very hip and modern vs. those from long established breweries still seeking that same relevance and see what breweries young and old can still learn from each other.

8:00pm – Art & Craft – Why your brand is as important as your recipes
Host: Matthew Curtis
Guest Speakers: Nick Dwyer (Beavertown), Michael Kiser (GBH),

There are 5500 breweries in the United States, 1700 in the United Kingdom and countless more all over the world – getting your brand to stand out on the shelf has never been more difficult. Join GBH founder Michael Kiser and Beavertown creative director Nick Dywer for a discussion about what your brand is as important as the beer you brew.

Saturday September 9th

Introduction

2pm – Introduction to the day’s events by Michael Kiser/Matthew Curtis

2:15pm – Keynote Speech 2: Steve Grossman on the Past, Present & Future of Craft Beer
Hosted by Steve Grossman (Sierra Nevada)

Seminars

3pm – Forever Young – Staying Relevant in the Modern Beer Landscape Part 2
Host: Michael Kiser
Meghan Waites (Thornbridge), Dande Bagby (Bagby), Sam Richardson (Other Half)

It’s tough being a popular and hyped brewery. It’s even tougher sustaining relevance and importance as your brewery gets ever larger and more mature. Here we pit founders of breweries currently seen as very hip and modern vs. those from long established breweries still seeking that same relevance and see what breweries young and old can still learn from each other.

3:45pm – A New Take on Terroir – How are surroundings and the environment influencing modern brewers?
Host: Matthew Curtis
Guest Speakers: Tom Oliver (Oliver’s Cider & Perry), Averie Swanson (Jester King), Mark Tranter (Burning Sky)

For some brewers innovation means looking for inspiration from the worlds of wine and cider and developing the idea of Terrior within beer by utilizing local ingredients, be that foraged plants, herbs or the use of the local microflora for the fermentation and maturation of their beer. He we speak to two brewers utilising their immediate environment in the production of their beer, plus renowned cider maker Tom Oliver to see what brewers can learn from cider making.

4:30pm – There goes the neighbourhood – How hyper-local changes everything.
Host: Michael Kiser
Guest Speakers: Andrew Schwarz (Modern Times), Lauren Lister (Beavertown), Connor Casey (Cellarmaker)

Hyper-local breweries are changing the way beer is brewed, sold, and drank as they shift perceptions of freshness, price points, formats, and where/how that beer is bought and sold. Do their constraints become everyone’s new expectations?

5:15pm – Under the Microscope – What will it look like when yeast has its moment?
Host: (Matthew Curtis)
Guest Speakers: Jamil Zainasheff (Heretic), Glenn Castelein (Alvinne), Yvan de Baets (Brasserie de la Senne)

When it comes to beer, hops love to hog the limelight. In this session we muse on the question: “what would the beer community look like if yeast had it’s moment?” Will people start hoarding styles such as Belgian Tripel or Saison and can yeast ever match the popularity of hops?

6pm – Growing Horizontally – Finding Ways to Expand the Beer Bubble
Host: Michael Kiser
Guest Speakers: Andrew Cooper (The Wild Beer Co), Jos Ruffell (Garage Project), Jacob Alsing (Mikkeller)

Growing a brewery is tough. As a result, instead of growing vertically some breweries are doing so horizontally by expanding into other industries such as wine, spirits cider, coffee and even activities such as running or cycling. Here we assemble a panel of industry experts who are driving their businesses forward by taking them sideways. Why are these breweries splitting their focus toward other industries?

6.45pm – Hazed and Confused – Is the New England IPA the end of the style’s evolution or a resistance to a status quo?
Host: Matthew Curtis
Guest Speakers: Soren Parker Wagner (Dry & Bitter), Wayne Wambles (Cigar City)

Just when we thought the IPA had reached the apex of its evolution, along comes an entirely new genre of beer that has split opinion amongst both consumers and the industry. People are standing in line for hours and trading away rare bottles of sought after lambic and gueuze for these beers – why? Is this where the IPA buck stops and if not, what the hell is around the corner?

Come thirsty and inquisitive!

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